Content Marketing
Grow your reach and brand awareness with your target audience without paid media
What is your Content strategy?
Inbound marketing uses PR, SEO, Content Marketing, Social, Blogging, etc. to drive awareness and discovery of your product or solution.
Not all channels are equally effective. Just because they worked on one industry does not mean it will work on another.
Identify the right content channels so you can focus your energies and scale up the content that is effectively driving your business results.
Content Benchmark Audit
Before you decide where you want to go you need to know where you are relative to your market and competitors.
Short and simple customer interviews are an excellent source of information for a content audit in addition to 3rd party tools.
Content Strategic Planning
Once you have benchmarked your industry, your competitors and your customers, your ready to choose your content types and your core topics and keywords.
New Content Variety
Creating fresh and relevant content is the backbone of any content marketing strategy. But you cannot spend all day making content.
Since you will not have to spread your resources thin, and will concentrate your efforts on a few core channels, you can afford to make higher value content.
Consistent Content Scheduling
Creating content is one of the most effective ways to consistently reach your audience.
In order to remain top of mind, make a resources commitment from the outset to content development.
Data-Driven Content Optimization
This should be straightforward. It is not how it looks or what you like the most. Follow the data to what performs best.
Not every test will yield a better result. Challenge your assumptions and let the data help us optimize our content.
Book Me
Contact Me
Connect with me
