
Media & Press
The relationship of Search, Social and ECOM in China.
Interview by Mike Michelini, who has a great Asia network based on his years of sourcing and content marketing.
2019
Thoughtful China - Leveraging Big Data in Social Media
Finding opportunities despite the challenges of China's walled gardens across Weibo and Alibaba
2014
Thoughtful China - Working with Weibo
Weibo is China's Twitter (plus). Product innovations Twitter should copy from China.
2013
Thoughtful China - Why Facebook is NEVER coming to China. Never.
Mark Zuckerberg tried everything but China never needed Facebook (and it still does not as of 2024)
2011
Teach + Speak
Speak, Share, Evangelize
Speaking at industry events in Tech & Investment
Every year there are a few industry events that present a great opportunity to connect with industry experts and share on a few topics of interest.
Normally I'm 'evagelizing' the shifts in the digital markets and how this impacts the way we communicate, consume media and influence purchase behaviors.
I have a ready number of case studies to access at any one time owing to my prior experience running my own agency in China and working with more than 500 startups and MNC brands over the years.
MBA Visiting Professor @ CEIBS
Entrepreneurship Marketing
The opportunity to share my experience, my network and all the little things I've learned not to do with bright young minds has always been a passion of mine.
Bringing entrepreneurs into the classroom to speak about their vertical expertise (Mobile Marketing; Online Video; Social Media; Search Engines, etc.) and share the entrepreneurial journeys was a great opportunity for me to get back into the classroom and learn while teaching.
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