Paid Social / Influencers
Paid Social is more than and hiring some influencers and racking up a bunch of likes and comments. Paid Social can and should be driving business results.
What is your Paid Social strategy?
Just getting our product or service in front of social media users and are fooled by vanity metrics. Likes, comments, forwards. These are not business metrics.
Nobody cares how many views and likes if you are not coverting this exposure into sales. This means finding influencers and other paid social channels with a history of driving sales.
Having an effective paid social strategy means finding the right channels that lead to sales, not just likes.
Paid Social - Ideal Use Cases
Paid social can be an effective business and sales channel for any marketer. The following benefits of paid social are often cited by marketers and brands like yourselves.
- Targeted audience selection
- Measurable results and insights
- Fast to market camapigns
- Sales results
Paid Social Planning
Before you can make use of paid social for your marketing results, you should first answer a few questions to formulate a strategy.
- What are your unit economics?
- How do you track, measure, or report success?
- What are the steps in your conversion funnel?
- Are you using dedicated landing pages?
- Optimization ops - how quickly can you move?
Book Me
Contact Me
Connect with me
